I've built 6 SaaS products across 4 continents. Three failed. One hit $2.7M in annual revenue. I'll tell you which side of that line your idea falls on — for free.
Apply for Your Free ScorecardNo pitch. No obligation. Just a brutally honest assessment of your SaaS opportunity.
You've spent 8, 12, maybe 17 years in your industry.
You see the broken processes. You know the workarounds. You could sketch the solution on a napkin.
So you hire a dev team.
Six months later, you've burned through £50K. The product still doesn't work right. Your developers nod along in meetings but don't understand your industry. And the thing they delivered looks nothing like what you described.
Or worse — you haven't started at all. Because every agency you've talked to wants £100K+ and 12 months before you'll see a working product.
Meanwhile, someone with half your experience and a fraction of your industry knowledge is going to stumble into your market, build something inferior, and take the customers that should've been yours.
Not because they're smarter.
Because they started.
The problem isn't your idea. It's that nobody's given you an honest answer about whether it's actually viable — before you spend the money to find out.
A 30-minute diagnostic that tells you exactly where your idea stands — and what to do next.
Here's what I'll do.
I'll get on a call with you. No slides. No pitch deck. Just you, me, and the 7 questions I ask every B2B founder before I'll write a single line of code.
By the end of 30 minutes, you'll know:
Total value: £2,000+
Your cost: £0.
Why free? Because I'm looking for 3-5 domain experts to work with this quarter. The Scorecard is how I find them. If your idea is viable and we're a fit, I'll tell you how I can help. If it's not viable, I'll tell you that too — and you'll leave with clarity you didn't have before.
Worst case, you get a free 30-minute session with someone who's been in the trenches for 16 years and a written diagnostic of your SaaS idea.
That's the worst case.
My name is Nandish Ajani. Here's the short version:
6 SaaS products built across 4 continents. Optical, fleet management, aviation, mental health, education, events. Not one industry — six.
3 of those products failed. I'm telling you this upfront because the failures taught me more than the wins. I coded 16 hours a day on my first product and still couldn't deliver. I watched a $1M-funded startup send 10,000 emails and get zero responses. I built a coaching business with a 100% pass rate — and talked to zero customers.
1 hit $2.7M in annual recurring revenue. An optician with 17 years of industry experience had an idea. We turned it into a SaaS product serving over 1,000 practices. Domain expertise was the unfair advantage. Not VC money. Not a Stanford pedigree. Seventeen years of knowing exactly what was broken.
That's the pattern. The products that succeeded were built by domain experts. The ones that failed were built by people guessing.
The Scorecard exists to tell you which one you are — before you spend the money to find out the hard way.
"Partnering with Qubiq felt like adding a product-minded CTO. They move fast and truly understand scale."
"With Qubiq, we finally found a tech team that thinks like owners. Fast delivery, zero hand-holding."
"Qubiq took messy ideas and turned them into clean execution. They just get it — fast, focused, and sharp."
I'd rather disqualify 50 people and work with 3 who are a perfect fit.
Fill out the short form below. Tell me about your industry, your experience, and your idea. I review every application personally. If you're a fit, I'll send you a calendar link within 48 hours.
We get on a call. I walk you through the 7 diagnostic questions. I'll ask about your industry, your existing clients, your competition, and what you've tried so far. No selling. Just diagnostic.
You get a written Scorecard document: your viability score, the risk factors I identified, and a concrete recommendation — build, iterate, or walk away. If it's a "build" and I can help, I'll explain how. If it's a "walk away," I'll explain why. Either way, you keep the Scorecard.
There's no catch. The Scorecard is genuinely free. Here's the business reason: I'm looking for 3-5 domain experts to take on as clients this quarter. The Scorecard is how I evaluate fit. If your idea is viable and we're a match, I'll explain the next step. If not, you walk away with a free diagnostic. I'd rather give away 20 Scorecards and find 3 great clients than cold-pitch 200 people who aren't ready.
No. The call is diagnostic. I'll give you the Scorecard, tell you what I think, and make a recommendation. If I think I can help and you want to hear about it, we'll book a separate conversation. If not, we shake hands (virtually) and you've got your Scorecard.
If you have 8+ years in a B2B industry and you've been thinking about turning that expertise into software — yes. The Scorecard is designed to evaluate the opportunity, not just the idea. Some of the best conversations I've had were with people who said "I think there's something here but I'm not sure what shape it takes."
That's up to you. If your idea scores high and you want help building it, the next step is a paid Expertise Audit (£3,000) — a deeper diagnostic that produces a product specification, market validation plan, and build roadmap. But there's zero pressure to take that step. Many people take the Scorecard and go execute on their own. That's a win too.
Because I've spent 16 years watching domain experts get burned by dev teams who don't understand their industry. I'm not a dev shop. I'm an operator who builds SaaS products alongside domain experts. The Scorecard exists because the biggest waste I see is brilliant people spending £50K+ on a product that was never viable in the first place. I'd rather tell you that in 30 minutes for free.
You can apply. I evaluate on a case-by-case basis. But my experience, pricing models, and market knowledge are strongest in the UK, EU, and US. If your target market is one of those regions, we're probably a fit regardless of where you're based.
The Scorecard takes 30 minutes. The written diagnostic is yours to keep. And the worst case is you walk away knowing exactly where you stand.
You've spent years building expertise. Spend 30 minutes finding out what it's worth.
Apply for Your Free ScorecardLimited to 10 Scorecards per month. I review every application personally.